Mercedes-Benz: 140 Years of Innovation and Shaping the Future of Mobility

The world premiere of the new Mercedes-Benz S-Class on January 29, 2026, symbolically launched the 140th anniversary year for the brand. This event marks the beginning of the most extensive product milestone in the company’s history.

Ever since Karl Benz patented the first automobile in 1886, the foundation of individual mobility was set. From that moment, the direction of Mercedes-Benz has remained unchanged: always forward. The 140th anniversary highlights the seamless fusion of heritage and innovation—an approach that has shaped the automotive industry for decades.

This jubilee coincides with the largest product offensive in Mercedes-Benz history. Over the next two years, the brand will introduce more than 40 new models, setting new standards across all segments through cutting-edge technology and modern design.

Under the principle "Heritage Creates Future," Mercedes-Benz continues to redefine mobility, from the invention of the safety cage and ABS to today’s electrification and the MB.OS digital architecture. For us, 140 years is not just a look back—it is a commitment to reimagining the car for people and society.